Hybrid business models that combine business capacities with social goals
M-Pesa allows people to transfer money using a mobile phone. The term M-Pesa comes from a combination of ‘M’ for mobile and ‘Pesa’ meaning money in Swahili. It is a joint partnership between Safaricom and Vodafone. Kenya was the first country in the world to use this service. Image courtesy of Vodafone.
Hybrid business models that combine business capacities with social goals such as Vodafone’s M-Pesa mobile banking service in Kenya, using capacity on mobile phones to provide cheap and safe transactions for the unbanked. M-Pesa now has half a million users in London in addition to its users in east Africa.