Many new scripts are about investing in prevention rather than financing the costs of neglect. This has been a guiding principle in the re-design of manufacturing processes to reduce delays and cut out avoidable processes (like re-works of defective items). But it is also an over-arching principle for many public services. Zero Waste is a case in point. So is the slow re-orientation of health services from illness to the creation of conditions for positive living. The modern versions of the 1930s Peckham experiment to create holistic environments for health are a good example, like a number of the UK’s Healthy Living Centres. They represent a return to what was the norm for most of the last two thousand years in the many literatures advocating how to live a good life. Today such an approach can draw on abundant evidence on the impact of positive health on the avoidance of disease and quick recovery.