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Systems for user-feedback

Systems for user-feedback to keep users at the centre. Social ventures tend to rely on their idea to galvanise funders and users. They place their operational focus more on supply than demand. But to ensure that the venture remains generative rather than static, users should remain central – a service should know who they are and who is missing, how the service is used and perceived, how it could be improved and added to. Just as no venture can operate without a finance and accounting system, so it requires a system of user relationships and feedback as part of its operational spine.