Endorsement by regulators
Endorsement by regulators for example, the impact of NICE in increasing the pressure on health commissioners to take up more cost effective methods, such as smoking cessation. Through its regulatory and other powers, government can set performance and other criteria, set standards and create “critical” mass for the acceptance of new or alternative technologies and services. This removes an element of risk and encourages organisations to invest in specific technologies. It is an approach that was crucial in the emergence of the internet, GSM and catalytic converters.