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Distributed diffusion through public policy

New Zealand’s SKIP programme (strategies with kids, information for parents) is an example of public policy working to create a scaled programme in collaboration with existing NGOs, augmenting, complimenting and supplementing them within a framework that had clear outcome targets as well as a single brand and common materials. Evaluations showed that it achieved considerable success with relatively little money, and explained its success as deriving from the way it helped the NGOs to work together, drew on their intelligence to design the programme and promoted fast learning.