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Some projects spread by becoming iconic embodiments of a new way of doing things. They inspire emulation rather than replication (the approach to early years’ education in Reggio Emilia for example) and need to think best how they can respond to the enthusiasms they generate. Considering how to refine and express the idea behind the project becomes a key method for the social economy, as does developing a capacity to respond to those inspired by the idea. Projects like the BedZed housing development or San Patrignano in Emilia Romagna have a programme for visits and a wide range of material for others to use in order to establish their own projects.