Diffusion through provision as a social movement
Pratham in India is a good example of a simple model that has spread on a large scale. It was originally backed by UNICEF and the city of Mumbai, providing early years’ education to children in slums. It uses a simple model (low cost, with no assets) and has spread by mobilising corporate, community and philanthropic support, including organisations in the Indian Diaspora worldwide. It now operates in 21 states. It combines aspects of a social movement with effective access to wealth and power.