User groups and their campaigns
User/consumer/citizen groups play a critical role as innovators and diffusers. In health for example, the speed of adoption of new drugs can often be correlated with the strength of patient groups. By spreading information and lobbying, user groups create a demand for services, particularly from public authorities. By highlighting bad practice and showcasing alternatives they put pressure on businesses and the public sector to improve their products, services and processes. As social movements, they constitute an important generator and diffuser of social innovation.