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Fast prototyping

Fast prototyping emerged first in the software field, the idea being that fast implementation would speed up learning. This idea has now spread into service prototyping and the social field – and organisations that aim to move quickly to put new ideas into practice albeit on a very small scale to learn quickly about what might work.

(See Mark Dodgson, David Gann and Ammon Salter, ‘Think, Play, Do: technology, innovation and organisation’, Oxford: Oxford University Press, 2005)