Research and mapping
Problems need to be recognised. Too often they are hidden, or marginalised. Or there is a belief that nothing can be done about them. Much research is about bringing problems to light. Much politics is about getting problems a hearing.
Many innovations are triggered by new data and research. In recent years, there has been a rise in the use of mapping techniques to reveal hidden needs and unused assets. The Latin origin of the word evidence is to make clear and visible, and visibility generates ideas.